“This perfume does not last” is sometimes the formula — and sometimes the application.
Perfume clings better to moisturized skin than to dry skin. An unscented lotion on pulse points gives the fragrance something to hold. Hair and clothes can hold scent too, but alcohol-heavy sprays can dry hair, and some formulas stain fabric. A light mist on a scarf or coat lining is safer than soaking a silk blouse.
Pulse points matter because they are warmer: wrists, neck, inner elbows, behind the knees in summer. Rubbing wrists together after spraying can crush the top notes. Spray, then let it settle.
Concentration matters. Eau de parfum is usually stronger than eau de toilette or body mist. Oils often sit closer to the skin and can last a long time without filling a room.
Heat, humidity, and skin type change everything. Oily skin often holds perfume longer. Very dry skin may need a richer formula or a matching lotion. Store bottles away from sun and bathroom steam so the juice does not break down.
If a scent vanishes in an hour, try layering the same brand’s body cream, or switch to a deeper concentration before you decide you dislike it.